Creativity

Creativity, re-inventing it, is essential to sustained success, and not just for those involved in marketing or sales. Creativity is the faculty to find original ideas, different approaches when confronted with a challenge that resists habitual solutions. To create value-added, novel solutions with passion, we need to develop right-brain directed thinking skills and adapt strategies.

Public

Those wishing to develop their creative powers

Objectives

• Demystify creativity, understanding individual and collective barriers to creativity
• Think out of the box; acquire the tools to open the box
• Hone the skills required to innovate and find new solutions
• Perfect the art of idea capture
• Turn ideas into viable projects
• Apply a creative approach to the realities of the company
• Use your imagination for practical ends
• Find strategies to implement new projects
• Choose appropriate creativity tools for problem solving
• Take various perspectives into account to enlarge options

Programme

• Demystifying creativity, situating it in a process of innovation
• Being aware of individual and collective hurdles to creativity
• Defining the creative mind, appreciating one’s own creativity, assessing aptitudes
• Understanding how the brain works and enlarging capacity for thought
• Think differently: thinking out of the box
• Discovering lateral thinking tools and applying them
• Learning the techniques of random stimulation and creative brainstorming
• Playing fun games and working out exercises to allow creativity to blossom and flower
• Simulating a brainstorming meeting to put the techniques into practice
• Preparing a creative project and bouncing around creative solutions to your preoccupations

Pedagogical Means and Methods

• Creativity methodologies, techniques and tools
• Alternating theories, individual and group exercises,
• Simulations, fun and active exercices,
• Sub-group project work.